Experiential branding techniques have yet to reach a full swell as a growing trend. Many brands naturally connect with some kind of experience. Coca-Cola has mastered the experiential tie to its iconic drink for decades. Experience — especially a fun experience — is integral to its brand promise.

Liquor brands fall into the same category, portraying their brands within the context of something festive or special. In an effort to position themselves more favorably and directly with consumers, liquor brands are hosting special invitation-only events in thirsty cities across the country.

It will be interesting to see how the specifics shape up within the National Football League (NFL), as it takes ownership of creating a role model culture of professional football players who know how to behave and know how to demonstrate self-control and respect for another human being.

Domestic violence has been around since Cain murdered Abel. However, the increasing transparency and visibility of the intimate lifestyles of NFL players bring the issue to center stage for sports fans and society. If only security cameras and smartphones were not so prevalent, capturing our behavior especially when we think we are discreet or undetected.

Austin, TX, lands on many lists, including top cities attracting millennial creative types like musicians and artists. The city’s population of millennials provides insight into the artistic and expressive values of a generation. Considered as the new boomers, millennials are influencing new trends that are just beginning to generate ripples. This puts the Texas capital in the running for yet another list: cultural bellwether cities.

Three weeks into its run at the box office, the movie Noah continues to satiate America’s curiosity about the Great Flood of Genesis and the co-existing complexities of creation, judgment, and God’s mercy. Despite its deliberate historical misrepresentation, the movie’s storyline stirs up an innate curiosity to investigate the Biblical version for comparison.